Roman Lihhavtsuk
1 min readNov 1, 2024

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I always wonder why it seems so difficult to keep a text line on a webpage within 80 characters. I constantly get feedback from engineering asking why lines break well before reaching the end of the white space and whether it’s a bug.

So yes, I agree—in the end, all the tools and resources available online can’t replace a well-educated, experienced visual designer.

Unfortunately, though, the web is full of text lines over 120 characters long, and that’s the reality we have to work in.

I’m currently running an "experiment" to see if web developers can succeed without involving a digital product designer—at least for enterprise products where a great UI isn’t the main driving force. Part of my motivation is that I believe designers deserve more exciting and engaging work than UI maintenance, so freeing them from these tasks could allow them to focus on more meaningful projects.

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Roman Lihhavtsuk
Roman Lihhavtsuk

Written by Roman Lihhavtsuk

Writing about in-house product design and management for B2B web apps to keep my sanity. Currently a UX Manager in cybersecurity.

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